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Jordan Lingohr
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January 9, 2023

How Liquid Death Continues to go Viral with Wild Marketing Campaigns

Last updated: March 17, 2023

Canned water company Liquid Death launched a parody campaign in response to the COVID-19 pandemic, called Hardcore Norm Porn. The campaign features videos of everyday life before the pandemic, such as college students studying together, group dinners, and office encounters, in an attempt to allow people to "indulge in all their forbidden quarantine fantasies" from the safety of their homes.

As summer approaches and many people are unable to participate in traditional vacation or festival activities due to social distancing guidelines, the idea of "normality" has become a sort of taboo subject. Liquid Death's Hardcore Norm Porn aims to provide a humorous outlet for people to reminisce about and indulge in the activities that have become restricted due to the pandemic.

The campaign includes a website featuring various videos with titles such as "College Action," "Eating Out," and "Not Safe For Work." These videos offer a glimpse into the pre-pandemic world, portraying situations that many people may be missing or longing for at this time.

While the concept of a parody porn site centered around everyday life may seem strange or even inappropriate to some, Liquid Death's Hardcore Norm Porn is intended to be a lighthearted and humorous way for people to cope with the restrictions and limitations brought about by the COVID-19 pandemic.

It's important to remember that the pandemic has had a significant impact on individuals and communities around the world, and has resulted in the loss of many lives and livelihoods. The Hardcore Norm Porn campaign is not meant to downplay the severity of the situation, but rather to provide a bit of levity and a way for people to connect with and remember the activities and interactions that have been disrupted by the pandemic.

In a time when social distancing and isolation have become the norm, it's natural for people to feel a sense of longing for the freedom and connection that came with pre-pandemic life. Liquid Death's Hardcore Norm Porn campaign offers a way for people to remember and indulge in those activities, even if only in a virtual sense.

It's important to practice caution and follow guidelines set by health officials to help slow the spread of COVID-19. At the same time, it's also important to find ways to maintain mental and emotional well-being. The Hardcore Norm Porn campaign by Liquid Death may be one way for some people to find a sense of normalcy and connection during a time of uncertainty and disruption.

Of course, it's up to each individual to decide if the Hardcore Norm Porn campaign is something that resonates with them and brings a sense of enjoyment or comfort. But for those who are looking for a bit of levity and a way to indulge in their quarantine fantasies, Liquid Death's Hardcore Norm Porn may be worth checking out at https://hardcorenormporn.com/ (yes, that’s a real website).

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Jordan Lingohr
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