What is the Meta Ad Library?

The Facebook ad library (also known as fb ads library, or ads library) is a powerful tool for brand owners and marketers alike. It allows users to see the Facebook ads that are currently running on all Meta platforms, as well as some metadata from the Facebook advertiser themselves. This is useful for a variety of reasons, but one of the most important is the ability to spy on your competitors Facebook ads. In this article, we will explore how to use the Facebook ad library to it’s full potential with adspy tools unknown to many Facebook marketers.

First, let's talk about why it is important to spy on your competitions fb ad library. There are a few key reasons for this. 

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• It can provide insight into their target audience and the messaging they are using to appeal to that audience. By looking at the demographics and interests of the people that your competitors are targeting with their Facebook ads, you can get a sense of who their ideal customer is and what kind of messaging resonates with that audience. For example, if your competitor is targeting ads at women aged 25-34 who are interested in fitness, you might want to consider targeting similar demographics with your own ads if you are in the same industry.

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• By monitoring your competitor's Facebook ads over time, you can see which types of ads they're using (e.g. video, carousel, single image, etc.) and how often they are posting. You can also track changes in their ad creative over time, which can give you a sense of what's working well for them and what's not.

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• It can also give an idea of what kind of offers, discounts and pricing they are using to attract customers. Facebook Ad Library allows you to see the offers and discounts that your competitors are providing through their ads. This can help you to stay competitive and adjust your own offers and discounts accordingly. Also, you can track the pricing of your competitors' product, which may help you in adjusting your own pricing strategy.

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• It can give an idea what your competitors think is working in the market. By monitoring your competitor's Facebook ads, you can also stay on top of new trends and features in the market. For example, if you notice that many of your competitors are using Instagram Stories ads or Facebook Marketplace, you might want to consider experimenting with those features yourself.

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• It can also give insight on new features, new products, and new marketing trends that are being used in the market. By monitoring your competitors' Facebook ad library you can learn about new products or features that your competitors are launching, and then adjust your own product roadmap accordingly. Also, you can stay aware of new marketing trends, techniques and strategies which can give you an upper hand in your industry.

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By spying on your competitors ad library, you can make more informed decisions about your own advertising strategy, and potentially improve the effectiveness of your ads.

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How to use the Facebook Ad Library?

Now that we've discussed the importance of spying on your competition using the meta ad library ads, let's talk about how to use it. 

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The first step is to access the ad library. To do this, simply go to the Facebook Ad Library (https://www.facebook.com/ads/library/) and enter the name and country of the business or individual whose ads you want to spy on in the ad library search bar.

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Tip: When you filter by country, the Facebook ads displayed will be limited to the selected region.

Boom! Just like that, you can now browse through all the ads your competitor is currently running. Sound too good to be true? Well, there are certain limitations that create major bottlenecks down the road if you solely depend on the ad library. The biggest issue is when ads are turned off by the advertiser, and the ad vanishes from the ad library without you being able to download it. 

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How to download ads from facebook ad library?

Unfortunately, with the fb ad library if you would like to share ads from the ad library you can only copy a temporary link to one specific ad. This is a huge pain if you’re sending the ad over to a client or coworker as once that ad has been edited by the advertiser the link expires (often within 24 hours!), rendering you a placeholder image with no reference to the original ad.

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Not all hope is lost, though. Using a tool like swipefiled.com, you can save unlimited ads from the ad library and store them in personalised pinterest-style boards, think of these like micro swipe files. This is extremely useful if you’re constantly referencing other ads for inspiration, or need some fresh ideas for that upcoming UGC haul.

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Once you have found the ad you want to save, click on the three small dots above the ad click “Copy ad link”

Next, go to your Swipefiled.com dashboard and paste the Facebook ad url. Finally, hit “save ad”

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Now this ad will be saved in your swipe file tab, along with all the relevant metadata such as the ad copy, CTA, landing page, and more. The best part? You can copy the ad url from here and send it to as many people as you like, without the link ever breaking on you.

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Want to learn more and unlock your competitive advantage? Start a free 7-day free trial with Swipefiled.com and unlock premium features within a few clicks. No credit card required.

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