Latest Swipefiled Articles

Swipefiled is your go-to destination for bite-sized marketing nuggets, industry insights, and creative ad inspiration. We'll dive into the world of digital marketing, social media, and branding, dissecting successful campaigns to uncovering the strategies that make them stand out. Stay up-to-date with the latest trends and discover valuable tips to boost your own digital marketing efforts.

In the vast sea of digital content, how do some brands manage to make waves while others barely cause a ripple? The secret lies in the art of storytelling, understanding the audience, and presenting a clear value proposition. Let's dive deep into the anatomy of successful ads and what you can do to make your next ad successful.

In today's digital age, traditional marketing tactics are no longer as effective as they once were. Consumers are becoming increasingly skeptical of advertisements and are turning to their peers and trusted individuals for recommendations and advice. This is where influencer marketing comes into play – a powerful strategy that has revolutionized the way brands connect with their target audience.

Facebook Ads have revolutionized the world of digital advertising, providing businesses with a powerful platform to reach and engage their target audience. With its extensive user base and sophisticated targeting capabilities, Facebook offers unparalleled opportunities for marketers to showcase their products or services to the right people at the right time. However, running successful Facebook ad campaigns goes beyond simply setting up an ad and hoping for the best. It requires careful planning, strategic thinking, and a touch of inspiration.

In the world of creative pursuits, a solid foundation is essential to guide the creative process. This is where a creative brief comes into play. A creative brief is a document that outlines essential information and guidelines for a creative project, acting as a roadmap to ensure alignment, clarity, and effective creativity.

User Generated Content, or UGC, has taken ecommerce world by storm as brand owners and marketers capitalize on its ability to engage and inspire audiences. This powerful content approach has the potential to revolutionize your brand's marketing strategy, but what exactly is UGC, and how can you join the bandwagon? In this article, we’ll explore the meaning of user generated content, provide examples of UGC for ecommerce brands, and discuss the benefits it can bring to your brand.‍‍

Swipefiled is your new online creative strategist designed to help digital marketers overcome common challenges, such as saving Facebook ads from the Facebook Ad Library, finding creative inspiration, and briefing ad campaigns with teams. With our Chrome Extension, users can save ads directly to their Swipefiled dashboard, where they stay accessible even if the original advertiser removes them. Swipefiled also offers extensive filtering options for ads, allowing users to search by niche, brand, format, and keyword. Additionally, the platform streamlines the ad briefing process with personalized boards, which can be easily shared via a public URL no matter if the recipient is a Swipefiled user.

Unlock the power of the Meta Ad Library (formerly Facebook Ad Library) to stay ahead of competitors by analyzing their fb ads. Gain insights into target audiences, messaging, ad types, offers, and new trends in the market. Although the ad library has its limitations, using tools like can help you save and share ads easily. Optimize your advertising strategy by leveraging the Meta Ad Library and Swipefiled to stay competitive in your industry.

Discover the viral success of the Dollar Shave Club's video advertisement and how it catapulted the subscription-based grooming company to fame. With a humorous and memorable approach, CEO Michael Dubin's video resonated with viewers, gaining millions of views and attracting 12,000 new subscribers in just one day. The Dollar Shave Club's innovative business model and high-quality, affordable products further contributed to its success, ultimately leading to a $1 billion acquisition by Unilever. Learn how the perfect blend of humor, novelty, and high production values led to the video's virality in the world of personal grooming.

Thursday, a dating app, differentiates itself by being available only on Thursdays and encouraging real-life dates. The app's creative marketing strategies, like the viral PR stunts by intern Anya Jackson, demonstrate the power of effort-driven campaigns in capturing young audiences' attention in a saturated market.

Liquid Death's parody campaign, Hardcore Norm P*rn, humorously showcases pre-pandemic activities, offering a lighthearted outlet for people to reminisce about their "forbidden quarantine fantasies." While maintaining the importance of following health guidelines, the campaign aims to provide a sense of normalcy and connection in a time of isolation and uncertainty.